{"id":7395,"date":"2023-01-06T15:19:17","date_gmt":"2023-01-06T14:19:17","guid":{"rendered":"https:\/\/anam.ma\/anam\/?p=7395"},"modified":"2023-01-06T15:19:52","modified_gmt":"2023-01-06T14:19:52","slug":"lanam-renforce-les-capacites-de-ses-cadres-et-responsables-en-matiere-du-marketing-digital","status":"publish","type":"post","link":"https:\/\/anam.ma\/anam\/lanam-renforce-les-capacites-de-ses-cadres-et-responsables-en-matiere-du-marketing-digital\/","title":{"rendered":"L\u2019ANAM renforce les capacit\u00e9s de ses cadres et responsables en mati\u00e8re du \u00ab marketing digital \u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7395\" class=\"elementor elementor-7395\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8caf01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8caf01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c0445f\" data-id=\"0c0445f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4687c94 elementor-widget elementor-widget-text-editor\" data-id=\"4687c94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Dans le cadre de la strat\u00e9gie de transformation digitale men\u00e9e par l\u2019ANAM, bas\u00e9e sur l\u2019ouverture sur les canaux de communication digitale notamment les r\u00e9seaux sociaux, et afin d\u2019outiller son personnel interne qui sera amen\u00e9 \u00e0 g\u00e9rer la communication de l\u2019Agence sur ces nouvelles plateformes, l\u2019ANAM a organis\u00e9 durant le mois de D\u00e9cembre 2022, deux ateliers de formation portant sur le marketing digital, et plus pr\u00e9cis\u00e9ment le community management.<\/p><p style=\"text-align: justify;\">Cette formation qui s\u2019est d\u00e9roul\u00e9e en deux sessions au profit d\u2019une vingtaine de cadres et responsables de l\u2019ANAM, a pour objectif de fournir aux participants les outils et techniques n\u00e9cessaires pour pouvoir cr\u00e9er du contenu, interagir et r\u00e9pondre efficacement aux diff\u00e9rents usagers. L\u2019objectif in fine est de rapprocher davantage les services de l\u2019ANAM des besoins de l&rsquo;usager en termes d&rsquo;efficacit\u00e9, de qualit\u00e9 et de transparence.<\/p><p style=\"text-align: justify;\">Ont \u00e9t\u00e9 trait\u00e9 lors de cette formation les bases de la communication digitale et du community management, les outils de cr\u00e9ation de contenus, la planification d\u2019une strat\u00e9gie de r\u00e9seaux sociaux, la veille et le suivi des actions digitales.<\/p><p style=\"text-align: justify;\">A travers cette action, l\u2019ANAM vise \u00e0 renforcer les capacit\u00e9s de son personnel en mati\u00e8re de communication digitale afin de moderniser son service public et augmenter sa r\u00e9activit\u00e9 vis \u00e0 vis de ses diff\u00e9rentes parties prenantes\u00a0: assur\u00e9s AMO, professionnels de sant\u00e9, partenaires institutionnels, m\u00e9dias\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la strat\u00e9gie de transformation digitale men\u00e9e par l\u2019ANAM, bas\u00e9e sur l\u2019ouverture sur les canaux de communication digitale notamment les r\u00e9seaux sociaux, et afin d\u2019outiller son personnel interne qui sera amen\u00e9 \u00e0 g\u00e9rer la communication de l\u2019Agence sur ces nouvelles plateformes, l\u2019ANAM a organis\u00e9 durant le mois de D\u00e9cembre 2022, deux ateliers [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/posts\/7395"}],"collection":[{"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/comments?post=7395"}],"version-history":[{"count":4,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/posts\/7395\/revisions"}],"predecessor-version":[{"id":7400,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/posts\/7395\/revisions\/7400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/media\/7396"}],"wp:attachment":[{"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/media?parent=7395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/categories?post=7395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anam.ma\/anam\/wp-json\/wp\/v2\/tags?post=7395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}